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Jan Fraedrich takes charge of Online Marketing at JAXX

JAXX AG / Miscellaneous

18.05.2010 16:14

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Jan Fraedrich takes charge of Online Marketing at JAXX

Altenholz/Hamburg, May 18, 2010 - Jan Fraedrich has taken charge of Online
Marketing at the gaming provider JAXX with effect from May 1, 2010. In the
newly created post of 'Online Marketing Director' the 43-year-old native of
Hamburg will focus on the pan-European expansion of the JAXX Group's gaming
platforms across all group brands.

Jan Fraedrich started his career with Deutsche Telekom, where over a period
of ten years he made a major contribution to the expansion and success of
its internet subsidiary T-Online. Latterly Fraedrich, who studied Business
Administration and Marketing in Germany, France and the USA, was Head of
Online Marketing at the online partner agency Parship.

'Jan brings with him the expertise that we need to make our 'myBet' and
'JAXX' brands even stronger,' commented Mathias Dahms, Management Board
spokesman of JAXX AG. 'Positioning our internet products optimally in the
key European markets will play a decisive role in our continuing successful

JAXX is among those benefiting from the liberalisation of gaming markets in
Europe. Following on from Austria, the UK and Spain, where the company is
already active, the next target markets for JAXX's expansion are Italy and
France. JAXX also believes that there is fresh potential in the home market
Germany, where online betting has been prohibited since the introduction of
the controversial State Treaty on gaming: 'At every level we are working
flat out to find a political successor solution to the State Treaty on
gaming that will once again provide companies such as JAXX with a sensible
basis on which to do business,' added Dahms.

About JAXX: 

JAXX AG is a holding company with its registered office in Altenholz, near
Kiel, and invests in companies in the gaming industry. From betting, casino
and poker to bingo and lotteries, the companies that make up the JAXX Group
offer the most popular forms of state-licensed gaming via online platforms
such as www.jaxx.com, www.myBet.com and www.serviapuestas.es. Integrity,
customer centricity and reliably handled transactions are the top priority
in every case. It has investment companies in Germany, the UK, Spain,
Austria and Malta. The JAXX Group has a total of around 160 employees, 20
of who work for the holding company. The shares of JAXX AG have been traded
at Deutsche Börse since 1999 under ISIN DE000A0JRU67.

Note to editors: a photo of Jan Fraedrich can be downloaded via the
following link:


Investor Relations & Corporate Communications
Stefan Zenker
Tel. +49 (40) 8537 8847
Fax +49 (431) 8810 440
email stefan.zenker@jaxx.com

18.05.2010 Ad hoc announcement, Financial News and Media Release distributed by DGAP.
Media archive at www.dgap-medientreff.de and www.dgap.de

Language:     English
Company:      JAXX AG
              Ostpreußenplatz 10
              24161 Altenholz
Phone:        +49 (0)431 88 104-0
Fax:          +49 (0)431 88 104-40
E-mail:       ir@jaxx.com
Internet:     www.jaxx.com
ISIN:         DE000A0JRU67
WKN:          A0JRU6
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Berlin, Düsseldorf, München, Hamburg, Stuttgart
End of News                                     DGAP News-Service