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Survey: myBet.com among leading sports betting players

JAXX SE / Key word(s): Miscellaneous

15.02.2011 / 10:39

Survey: myBet.com among leading sports betting players

Kiel, February 15, 2011 - myBet.com, the sports betting portal of the Kiel-based financial holding company JAXX SE (ISIN DE000A0JRU67), achieves top ratings for brand recognition and actual use compared to other german speaking sports betting portals. This has been confirmed in a representative survey of its target group conducted by the Hanover research institute nurago on behalf of myBet.

For the large-scale study nurago GmbH, a subsidiary of Germany's biggest market researcher GfK, interviewed around 600 persons who fall into its target group. In a set of aided questions about sports betting providers, myBet.com achieved an outstanding recognition rating of 50 percent and is therefore hot on the heels of top dog bwin.com and its close rival bet-at-home.com.

myBet.com is also in third place for use and is consequently right behind competitors bwin.com and bet-at-home.com in the popularity stakes. Almost one in five of those interviewed has previously used myBet.com's betting products, whereas providers such as digibet.com, interwetten.com and tipico.com merely achieve ratings in single figures.

Another section of the survey revealed that users have a positive view of the myBet brand. Satisfaction with security standards for transactions, the range of payment options and the product range's value for money were consistently rated as 'good'.

For JAXX SE, myBet is the main building block of its strategy of expansion. Against the backdrop of impending liberalisation of the sports betting market in Germany, JAXX aims to give myBet's brand recognition a major boost in 2011 and quadruple the number of users.

nurago will analyse how the German sports betting market continues to develop in further survey phases to be conducted quarterly.

About JAXX:

JAXX SE, listed in the Prime Standard of Deutsche Börse, is a financial holding company with holdings in international companies in the gaming industry. JAXX currently holds interests in companies in Germany, the UK, Spain, Austria and Malta. JAXX SE has its headquarters in Kiel. The holding companies cover the entire spectrum of the games and gambling industry. Depending on national regulatory structures, they broker or market sports and horse betting, lotteries, and casino and poker games. The shares of JAXX SE have been traded at Deutsche Börse since 1999 under ISIN DE000A0JRU67.


Investor Relations & Corporate Communications
Stefan Zenker
Tel. +49 (40) 8537 8847
email stefan.zenker@jaxx.com

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