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myBet.com unveiled as new partner of Germany national handball team

JAXX SE / Key word(s): Miscellaneous

24.03.2011 / 12:09

myBet.com unveiled as new partner of Germany national handball team

Kiel, March 24, 2011 - myBet.com, the sports betting portal of the Kiel-based financial holding company JAXX SE, is the new official partner of the German Handball Federation (DHB). As sponsor of the national team, myBet will be demonstrating its support through its presence at all home games of Germany's handball teams. The partnership was kicked off at the European Championship qualifier against Iceland on March 13 in Halle, Westphalia. The sponsorship deal covers all games of the national team up until the end of 2012; the next match is on April 16 in Rostock, against Norway.

One particularly eye-catching feature of the partnership will be the myBet.com logo on the floors of the playing areas on which Heiner Brand's team will be challenging for honours. myBet.com will also be visible on perimeter bands, on the sponsors' boards at the press conferences and in the VIP lounges at the match venues.

'Handball is an extremely exciting sport that depends more than most on power, stamina, inspiration and speed, and it creates a fantastic atmosphere. Attributes that are a perfect fit for myBet.com,' explained Mathias Dahms, Management Board spokesman of JAXX SE. 'And the Germany national handball team enjoys an exceptionally good reputation. We are looking forward to this partnership generating a further boost to the image and recognition rating of myBet.com, which is already one of the most popular brands in the sports betting world.'

For JAXX SE, myBet.com is the main building block of its strategy of expansion. Against the backdrop of the sports betting market's impending liberalisation in Germany, JAXX aims to give myBet.com's brand recognition a major boost and quadruple the number of users.

About JAXX:

JAXX SE, listed in the Prime Standard of Deutsche Börse, is a financial holding company with holdings in international companies in the gaming industry. JAXX currently holds interests in companies in Germany, the UK, Spain, Austria and Malta. JAXX SE has its headquarters in Kiel. The holding companies cover the entire spectrum of the games and gambling industry. Depending on national regulatory structures, they broker or market sports and horse betting, lotteries, and casino and poker games. The shares of JAXX SE have been traded at Deutsche Börse since 1999 under ISIN DE000A0JRU67.

Investor Relations & Corporate Communications
Stefan Zenker
Tel. +49 (40) 85 37 88 47
Fax +49 (40) 85 37 88 30
Mail stefan.zenker@jaxx.com

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116831  24.03.2011