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JAXX SE is now called mybet Holding SE

mybet Holding SE / Key word(s): Miscellaneous

18.06.2012 / 09:55

JAXX SE is now called mybet Holding SE

Kiel, June 18, 2012 - With immediate effect the Kiel-based gaming specialist JAXX SE is operating as mybet Holding SE. The change of name has now been entered on the Commercial Register.

The company's shareholders had approved the change of name by a large majority
at the Shareholders' Meeting in May. The shareholders thus accepted the proposal
of the Management Board to place greater emphasis on the products sports betting, casino and poker through the change of name, bearing in mind that it has already been offering these under the mybet brand for some years. Lottery agency business, which was the former core business handled mainly under the umbrella of the JAXX brand, along with the naming and brand rights, was sold by JAXX SE in May 2012 for EUR 12.5 million.

In 2006 the Kiel-based holding company acquired a majority interest in the still-young Maltese company PEI Ltd., which operates sports betting on the Internet at www.mybet.com. With the financial support of the holding company, the mybet product range was successfully expanded over the years that followed, accompanied by investment in new markets and sales channels. The average annual growth rate has been around 36 percent since 2006. Today, mybet is one of Europe's largest providers and most popular sports betting brands, with around one million registered customers and 500 betting shops.

mybet has licences in various European countries and holds one of the seven licences issued by the state of Schleswig-Holstein, on which basis mybet is also able to promote its products in Germany.

The new logo of mybet Holding SE can be found at www.mybet-se.com in the 'Press' section, under 'Press materials'.

Information for investors, financial analysts and business journalists:

The ISIN and WKN of mybet Holding SE remain unchanged:


The stock exchange code (previously: FXXN) will be changed within in the next few days and is

Abbreviation: XMY

The shares of mybet Holding SE are listed in the Regulated Market (Prime Standard) of the German Stock Exchange (Deutsche Börse).

About mybet Holding:

mybet Holding SE (formerly JAXX SE), established in 1998, is a financial holding company with holdings in companies in the European gaming industry. mybet Holding SE currently holds interests in companies in Germany, Austria, Spain, Italy, Belgium, Gibraltar and Malta. mybet Holding SE has its headquarters in Kiel. The group's focus is on the products sports betting, casino and poker, which are offered on the Internet at www.mybet.com and www.mybet.de as well as through betting shops. The shares of mybet Holding SE have been listed on the German Stock Exchange since 1999 under ISIN DE000A0JRU67.


Stefan Zenker
Investor Relations & Corporate Communications
Tel. +49 40 8537 8847
Fax +49 40 8537 8830
email: stefan.zenker@mybet.com

End of Corporate News

18.06.2012 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG.
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174333  18.06.2012