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JAXX subsidiary DigiDis steps up pace of growth in Spain

JAXX AG / Miscellaneous

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JAXX subsidiary DigiDis steps up pace of growth in Spain

- DigiDis anticipates profit of EUR 0.5 million in 2008
- New partnerships and sales channels boost marketing of mega-lotteries
'Euromillions' and 'El Gordo'

Altenholz/Madrid, October 29, 2008 – The Spanish lottery services provider
DigiDis, in which JAXX AG (ISIN DE000A0JRU67) holds a 70 percent stake, is
benefiting more than previously expected from the spread of online lottery
in Spain. New partnerships and sales channels are proving to be a source of
dynamic, profitable growth for the JAXX subsidiary. For the 2008 financial
year, JAXX Finance Director Stefan Haenel had previously merely been
expecting that company to reach profitability but now he can look forward
to the Madrid-based subsidiary posting a profit of half a million euros.
The Spanish company expects to see the volume of lottery agency business
double to EUR 30 million in 2009, and profits are set to treble.

Shortly after tickets for the popular Christmas lottery 'El Gordo' went on
sale, DigiDis secured a partnership with the internet portal MSN, one of
the biggest online services on the Iberian peninsula. This was preceded by
the clinching of a venture involving Spain's largest publisher Prisa, which
is the company behind the daily newspaper 'El Pais'. DigiDis' online
network, which also includes partners such as Yahoo and Terra, is used for
the marketing of all Spanish lotteries and of the pan-European
'Euromillions'.

'This year we will be able to reach Spain's entire internet community with
our lottery products,' remarked Sascha Badelt, Managing Director of
Madrid-based DigiDis Digital Distribution Management S.L. 'And for the
first time we will be using sales channels other than the internet for
marketing Euromillions and the Spanish lotteries.' To that end, DigiDis has
enlisted the services of one of the largest call centres in Spain for
telesales of lottery tickets.

DigiDis has furthermore successfully launched new syndicate products for
Euromillions and the Spanish lotteries. These products, which are sold for
example in partnership with the Spanish subsidiary of the Bertelsmann Book
Club, are based on the concept that JAXX originally created for the German
market.

'Our business success in Spain is emerging as a key strategic factor,'
added Stefan Haenel, Finance Director of JAXX AG. 'Whereas lottery agency
business in Germany has been paralysed by the regulatory debate raging
there, we are exporting our systems and business models profitably to other
European markets. We expect that as early as next year, business in Spain
will go a long way towards compensating for the expected sales downturn in
Germany. And the higher margins earned there mean that our earnings will
look even healthier.'

Contact:
JAXX AG
Investor Relations & Corporate Communications
Stefan Zenker
Tel. +49 (40) 85 37 88 47
Fax +49 (431) 88 10 44 0
Mail stefan.zenker@jaxx.com


29.10.2008  Financial News transmitted by DGAP
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Language:     English
Issuer:       JAXX AG
              Ostpreußenplatz 10
              24161 Altenholz
              Deutschland
Phone:        +49 (0)431 88 104-0
Fax:          +49 (0)431 88 104-40
E-mail:       ir@jaxx.com
Internet:     www.jaxx.com
ISIN:         DE000A0JRU67
WKN:          A0JRU6
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Berlin, Düsseldorf, Hamburg, München, Stuttgart
 
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